Rebranding our startup (‘ana. Allergy Care’ to ‘Kitt Medical’)

We’ve decided to go in a new direction.

I chose the name ‘ana.’ when I was a final year design student looking for a clever name for what was, at the time, just a university project.

ana allergy care

The original ana. concept I graduated Loughborough university with.

Fast forward three years and we’ve built a company around that appealing but inconvenient name.

Together, with the handful of brilliantly talented and passionate people I somehow managed to persuade to join me on my journey, we’ve run a successful pilot phase, raised investment, been awarded grants, gained support from industry titans, and most importantly - always looked ahead.

ana allergy care pilot phase

Exhibiting the ana. Pilot prototype at the Schools & Academies Show in 2021.

Today begins a new chapter for us, as we announce our new name along with the launch of a new product and website.

Introducing: Kitt Medical Ltd

Kitt medical anaphylaxis emergency treatment kit being carried

The new Kitt - shown being carried to an emergency.

Showcasing the result of months of hard work, having completely redeveloped both our hardware and software after running a successful and feedback rich pilot phase…

Well - click here to see for yourself.

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My perspective of what it’s like to live with severe allergies

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The many updates of an early stage startup